Out with Edison, In with Nimble Jack

Meet Jack D’Alelio, owner of Nimble Jack Enterprises.  Founded in 2009, Nimble Jack Enterprises is devoted to “finding innovative solutions to everyday problems.”  Translation – Nimble Jack invents those consumer products that make you wonder, “Why didn’t I think of that?”

Jack’s career began in 1979.  He worked as a chemist for over 10 years in the biotech industry.  Through the course of his career he migrated out of the laboratory and into the office where he played a regulatory role.  His last job, as a Senior Quality Engineer, started in October 2007 and ended in July 2008.  The company experienced difficulties and Jack was laid off in the first of five waves of layoffs.

“My job was to make sure we put out a good quality product.  I really loved that job and getting laid off was a bit of a shock even though we knew there were rumors – but still it came as a surprise, sort of unexpected.”

After being laid off, Jack decided that he had the knowledge and experience to be his own boss.  He wanted to invent a product, develop it, and successfully license it to a company interested in manufacturing and mass marketing it.

Nimble Jack Enterprises was born.  As owner and sole employee of Nimble Jack Enterprises, Jack invented, developed and is in the process of patenting the company’s first product, the Magic Toob Lampshade Leveler.

Jack envisioned and developed the Magic Toob to meet a specific need he discovered during the course of his everyday life.  As a result of federal law passed in 2007, Americans are expected to replace their energy-wasting, incandescent light bulbs with energy-efficient spiral fluorescent light bulbs.  The differing shape of the incandescent and fluorescent bulbs creates an unanticipated dilemma.   Individuals with clip-on lampshades manufactured for incandescent light bulbs experience tremendous difficulty fitting such shades over the fluorescent light bulbs.

“I knew these were bulbs coming and knew that it was going to pose a problem,” Jack explains, “I had a few lamps that use clip ons and they don’t fit the new bulbs at all.”

Enthusiastic about his invention, Jack describes, “The product is incredibly simple – high temperature silicone tubing that I am able to wrap around a bulb clip.  It becomes part of a bulb clip.”  With the silicone tubing in place, the lampshade fits securely and levelly around the spiral fluorescent light bulb.

Customers have found alternate uses for the Magic Toob as well.  “A lot of people like the product for keeping their mini-shades straight on chandeliers.”

The Magic Toob first entered the market in 2009 and over 250 have sold.  “Ninety-five percent of people find my product by looking for a way to keep a clip-on lampshade to fit one of those bulbs, they do a google search and find the product on my website.”

Jack also sought to advertise his product by applying for a spot on the ABC show, Shark Tank.  He hoped that the national exposure Shark Tank would provide would attract the attention of someone interested in licensing and manufacturing the Magic Toob.

So far, Jack has succeeded in two of his three goals but he is still seeking the opportunity to license the Magic Toob to a company interested in taking the product to the marketplace.

“I developed this product from an idea to a fully developed, shelf ready product in nine months.  What I would like to do is license the product or sell the rights completely and move on to the next thing.”  Jack’s joy is in the inventing stage of the process, not in manufacturing, advertising or retail.  “I call myself an inventor/entrepreneur – I’m a reluctant entrepreneur.  I would rather just invent.”

Jack is married and he and his wife have a daughter who just began her freshman year in high school.  He credits his ability to operate Nimble Jack to his wife.  She is a teacher and provides the family with a steady income and health benefits while Jack pursues his passion.

“I can honestly say it is the best job that I have ever had.  There have been days when I am working 16 hours a day but it doesn’t feel like work.  When you’re doing something you want to do, something you believe in.”

If you have, or someone you know, is pursuing their passion despite this tough economy, please contact me here.

© sourtosweet

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